How Supermarket “Drive Offer” will benefit Amazon

How Supermarket “Drive Offer” will benefit Amazon

Maybe you like going to the supermarket on Saturdays, it’s a good sport and in some cases, I saw families loving this. Anyway, it’s not my favorite one. Tastes… just a habit we had. Auchan, in France, has started this many years ago, now supermarket branches launch the « Drive » offer, good news for the one who are not fan of going to the supermarket! The principle is simple, you go on the Internet, buy all the needed goods and then go to the supermarket to bring your stuff in your car. I tried it and some friends of mine tell me it’s very convenient for them. First they buy their things at the office and then when they are coming back home they go quickly to the supermarket and then bring the all at home. With the Digital Transformation, this move from the Supermarket is, from my perspective, huge market training for the next step: what could it be? When you will be confortable enough with day to day shopping why going to the supermarket? Who is leading great logistics, good service and fast shipping? Amazon off course. Do the supermarket have not to provide this offer? Off course not. They have to move on two different ways at the same time which is not so easy. We can propose the points behind to improve their position: Then, they can reinforce the Supermarket Experience, when I will pleased to go, I think it would fit for many customers 🙂 What are the main pains of a Supermarket Experience? Let’s take few assumptions and examples. – It’s far,...
The summer, no Cloud and some Entrepreneurs

The summer, no Cloud and some Entrepreneurs

The summer gave us the opportunity to see things in a different way. This summer, with no cloud 🙂 I had a closer look at the place of the Entrepreneurship and Startups in the Medias. Reconciliation is on the way even if France is not a dreamed entrepreneurship country. Look at an amazing statistic: 73% of our young people (between 15 to 30) aim to be officials. I am sure this country could do better! Anyway, the idea is moving and I am convinced things are changing, today at a slow rhythm but moving on the right direction. Look at some initiatives in some medias that are talking about this new generation. As an example, have a look at the Europe 1 chronic of Michel Grossiord : “Les 30 glorieux”. Each morning he’s inviting some 30’s potential. Many talents, let’s talk about some really awesome like “Le Slip Français”, could you imagine a so crowded space? And they are going to success! An other exemple is about plane’s seats; yes you read it, innovation with technology for new, comfortable and lighter seats for us in futur planes. Expliseat is again a good example of the talents we have in Europe and in this case in France. I only took two examples but be sure many they were all great. An other topic for this summer is about the financing. Launching a project, aiming it could rise up, needs some money. In France you can find a crowd funding platform “Kiss Kiss Bank Bank” which already finance close to 10 000 projets for 20+ millions euros. On the same topic about...